Whitening Toothpaste: This is an ultimate safes olution for all coffee, tea or smoke lovers, which gives you a visible whitening effect as well as full protection to your gums and teeth with a fresher breath. Intensive Stain Removal Toothpaste: The strong cleaning power of baking soda can penetrate the enamel crevices and remove food particles, bacterial plaque, and deep stains embedded there. Made with Baking Soda: This Intensive Stain Removal Whitening Toothpaste is the most effective natural stain-remover by making use of the strong cleaning power of baking soda. Natural Ingredients: Baking soda, natural herbal extracts. No fluoride, triclosan, peroxide to harm your cavities. Prevent tooth decay; strengthen teeth and gums, natural fruity flavor to leave your mouth all-day freshness. Easy To Use: Simply apply a dollop of foam to your toothbrush and brush your teeth the way you always do. Whiten while you straighten all day long to get that perfect smile! *This is part of the IGIA Total White System